Cool Projects I’ve Led👇
Product Launch Campaign
Early Detection for Asthma Relief
Helped launch WheezeScan in the UK, a tool for parents to detect asthma symptoms early. Developed a digital marketing strategy, social media plan, and educational materials, focusing on reducing caregiver anxiety and improving child health outcomes.
Brand Awareness Campaign
Leading the Future of Healthcare
Led a global campaign to position my client as a visionary leader in healthcare technology. Developed a compelling strategy and digital marketing assets that resonated across international markets, successfully amplifying their 2030 vision.
Brand Design, Sales & Marketing
Building a Pet Security Brand
Crafted a cohesive brand identity, from product packaging and Amazon listings to a professional website and marketing materials. Ensured brand consistency and impact across all customer touchpoints.
Brand Awareness Campaign
300 Million Strong
Spearheaded a global campaign to celebrate the sale of 300 million devices. Created engaging content that connected diverse audiences, transforming this achievement into a powerful symbol of progress in cardiovascular health.
Digital Event
Maximizing Event Reach
Led a dynamic campaign for CES, combining online banners, an interactive landing page and a captivating film. Highlighted my client's innovative contributions to healthcare technology, creating a memorable presence at the event.
Product Launch Campaign
Daytime Blood Pressure is Only Half the Picture
Directed a launch campaign for NightView, emphasizing the importance of nighttime blood pressure tracking. Created impactful visuals, videos, and in-store materials that communicated the product's benefits to healthcare professionals and patients.
Corporate Identity Design
Revitalizing a Timeless Legacy
Played a key role in modernizing a well-established brand, conducting extensive research, and collaborating with top designers to create a fresh, impactful corporate identity that honors the company's history.
Awareness Campaign
Leading the Fight Against Stroke
Executed a campaign to raise awareness about the link between high blood pressure and weight management. Developed materials that balanced sensitivity and impact, educating the public and supporting health professionals.
Website Design
Developing a Website Design Framework
Led the development of a comprehensive Website Design System that allows different markets under the same brand umbrella to create websites that are consistently on-brand. The system integrates the brand’s foundational design principles with modular components, ensuring an optimal UI/UX that is not only visually appealing but also WCAG compliant for accessibility.
Product Launch Campaign
Revolutionizing Heart Health
Led the launch of a groundbreaking device that combines blood pressure and ECG measurements in a single, clinically validated tool. Developed a comprehensive campaign to emphasize the device's accuracy and convenience, creating a toolkit with videos, visuals, and educational materials that highlighted its unique benefits and positioned it as a must-have for proactive health management.
Product Launch Campaign
Charting a Course for the Future of Healthcare
I had the exciting opportunity to steer the creation and rollout of a campaign that aimed to showcase my client's cutting-edge advancements in healthcare technology. I took charge of everything from crafting impactful marketing materials to making sure the campaign was delivered with finesse. My goal was to highlight my client's innovative spirit and future plans in the healthcare space, and I'm proud to say that the "Enter the Future" campaign accomplished that and more.
Product Launch Campaign
Maximizing Treatment Efficiency
Led the global launch of a new nebulizer, focusing on its advanced technology and patient benefits. Created live-action videos, 3D demos, and other assets to ensure the product's effectiveness was clearly communicated worldwide.
Brand Design
Powering Trusted Identities
Led the creation of a B2B brand to disrupt the proximity credential market. Developed all key content, including the brand manifesto, sales materials, landing pages, and packaging, to ensure a clear, strong visual identity that positioned the brand as a leader in direct-to-business services.
Awareness Campaign
Detecting the Silent Threat of AFib
Led a campaign that featured a top London cardiovascular surgeon and a US ER nurse who survived a stroke. Through their stories and expert insights, we highlighted AFib's risks and promoted ECG home monitoring, reinforcing the client's leadership in heart health.
Operation Efficiency
Streamlining Digital Asset Management
Spearheaded the rollout of a Digital Asset Management system, revolutionizing how marketing tools are accessed and utilized worldwide. Created comprehensive training materials, empowering a global network of marketers to fully leverage the system and drive consistent brand excellence.
Brand Design, Sales & Marketing
Market Expansion with a Bold New Identity
I developed a bold brand identity for an OEM manufacturer in the proximity credential market, creating key content and launching a sales campaign that positioned them for significant market growth.
Lead-Generation
Using Wit to Drive Qualified Leads
Created a playful, meme-inspired marketing campaign to attract non-tech-savvy leaders overspending on tech. Designed a lead-gen sales funnel and a cheeky email sequence to get prospects to book calls, driving more qualified leads and making CFOs happy!
